Far from Heaven Essay Essay Example

Far from Heaven Essay Paper Far From Heaven Far from Heaven is a film about a 1950s period. It deals with some issues such as race, sexuality and class. There is Cathy, the perfect mother and wife married to Frank, the successful and charming man, who works as seals manager in a big company, having the perfect life. Until Cathy, finds that her husband; Frank is a homosexual. She cannot divorce from her husband because she does not want to destruct her marriage. At the same time, she meets with Raymond, and she goes to him for comfort. They spend good time together, but their relationship causes some bad consequences for him and his daughter. On the other side, Frank cannot suppress his desires of homosexuality. When he and his wife went to a holiday, he falls in love with another man. Their life becomes depressing, and at the end, they divorce and the film ends with sadness. Far From Heaven shows that racism and homosexuality were serious problems the society faced back in the 1950s; however, nowadays the problem is not as serious and intense but it is still prevalent in some societies. First, According to Britannica online, racism â€Å"is the belief in the inherent superiority of one race over others†. Many people believe that it depends on if a person was brought into the world as a racist or not, but that is not the case at all. In fact, an individual cannot be born a racist but only learn to become one as they grow from child to adulthood. For instance, in the movie, the two boys Chased Raymond’s daughter and hit her with a rock in her head because of her color and the boys were affected by their parents thoughts. Also, in the 1950s, people used to treat the African American without respect; like when Raymond grabbed Cathy’s hand, a man yelled at him saying â€Å"hey boy† and this is disrespecting way to call a person with. We will write a custom essay sample on Far from Heaven Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Far from Heaven Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Far from Heaven Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Likewise, racism leads to many side effects, like intricacy in finding jobs for the colored people. For example, in the film, all the American Africans used to work as gardeners, servants or waiters and they were totally ignored by the society, without having chance to achieve a better job. Generally, homosexual people was known as a problem; psychologists and psychiatrists had mainly studied homosexuals who were either in prison, or in therapy. As an example, when Cathy knew that her husband was a homosexual, she told him to see a doctor to solve this problem. Evelyn Hooker (1907-1996) was the first person who compared between groups of non-clinical homosexuals with a comparable group of heterosexuals: Her first report was called The Adjustment of the Male Overt Homosexual. It showed that homosexuals were not inherently abnormal and that there was no difference between  homosexual and heterosexual men in terms of pathology. Besides, in the past, homosexuals were afraid to show their homosexuality, and they were doing that underground: Frank used to go to a gay club in secret and his wife didn’t try to tell anyone about that because it was a source of embarrassment. Yet, homosexuals didn’t have any rights, like the right to work, can be limited somewhat for reasons of external misconduct, without incurring in unjust discrimination Second, racism nowadays has been weakened. Compared to the past, racism has come a long way toward disappearing. For example, Oprah Winfrey has one of the most popular shows and in the past black people weren’t allowed to work in the media. Besides, the president of the USA is black, and it’s a major shift considering to the past because they were restricted to certain jobs only. However, racism is still active in some cities and countries. Sometimes, Racism is thrown at us in so many ways that some people are subconsciously or unwillingly enveloped in its wake. For example, racist jokes are becoming increasingly familiar among teens in our society: there are many people I know who have poked fun at blacks, Asians and Hispanics for no reason but to be funny and respected by their peers. In addition, in the past 50 years, many leaders showed when the black people were actually in need to follow someone and obtain their civil rights and end the racism. Two of the most powerful and influential leaders of the twentieth century had to be Malcolm X and Martin Luther King. These two leaders had different approaches, and different views towards white people, perhaps their different approaches of violence and non-violence stem from their original opinions of how capable the whites are of being good, but fought for the same goal, and without them we wouldn’t be able to reach this level of freedom; like when Malcolm X said in his speech, â€Å"You cant separate peace from freedom because no one can be at peace unless he has his freedom. On the other hand, homosexuals in our time have many rights compared to what they faced in the 50s. In November 2003, the Massachusetts Supreme Court ruled that the state cannot deny marriage licenses to homosexual couples. Following the Massachusetts decision, more gay marriages occurred publicly across the nation from San Francisco to New York. President George W. Bush responded to these activities by urging Congress to pass a constitutional amendment to ban same-sex marriages. On May 17, 2004, Massachusetts became the first state to grant legalized same-sex marriages. After Evelyn Hooker’s research, comparing matched groups of homosexually- and heterosexually-identified men. She found that scores from psychological tests of the two groups were indistinguishable from one. Furthermore, there is huge percentage of the people against homosexuals because it’s a wrong act and against contrary the religions. Finally, I think Racism is still alive, and will always be alive. Historically, South Carolina promoted the harshest treatment of slaves in the 1700s, as they prospered from their rice plantations. Slaves’ body parts were amputated if they ran away. South Carolinas torture of slaves was adopted by the other colonies to put fear into their slaves. Even today, a racial flag flies high in that state as a constant reminder to the African Americans of their past, and their past oppressors. Likewise, It should be remembered that Abraham Lincoln wrote a letter to Horace Greeley saying, Dear Sir: I have not meant to leave any one in doubt My paramount object in this struggle is to save the Union, and is not either to save or destroy Slavery. If I could save the Union without freeing any slave, I would do it (Uprooting Racism, Paul Kivel, pp122). Scientifically, sex is a means to an end; the end being the propagation of the human race. This end can never be fulfilled by sex between males or females. Therefore, homosexuality is irrational and illogical. Sources: http://www. gibbsmagazine. com/Racism%20Still. htm http://news. deviantart. com/article/25096/ http://www. quotationspage. com/special. php3? file=w980517 http://www. famous-quotes. com. au/authors/quotes-by-Malcolm-X. php http://www. globalissues. org/article/165/racism http://www. adl. org/hate-patrol/racism. asp http://www. religioustolerance. org/hom_agen50. htm

Philosophy of the Past and A Good Time in the Present

Philosophy of the Past and A Good Time in the Present Well, before I can start with the arguments of Hallowell and Porter, I have to summarize the reading so that it is understood what I summarized in my mind from the reading. I remember a couple different forms of thought being presented, the first of which was Epicureanism and the other was Stoicism. These were the two forms presented in reading that we are to write about.For all intensive purposes, to give a description of the two thoughts, Epicureanism was basically living with the absence of fear and lust, and accepting your role in life, by realizing that your life was predetermined and out of your control. The quicker a person could accept his role the happier and easier his life would be.As for Stoicism, there were multiple forms and transformations of Stoicism that were discussed in the reading, but the most basic ideal is that man must not concern himself long life, food, wealth, and power, but with the one thing that he can control, his emotions.Epicurus from GargittosControl of emotions and suppressing emotions lead to the transition from point to point more smoothly because God controls what happens in life, we control how we handle what happens emotionally.So, now that I have given a brief description of what the chapter was basically discussing, I will now discuss the author's views and arguments. It starts off with Epicureanism which was founded by Epicurus who was born an Athenian and opened a school in Athens which was secluded so that he and his followers could live away from the turmoil of the world around them. This is where it kind of begins to sound like what we would call a cult. He became a sort of divinity, almost like a god to his followers.Hallowell and Porter discussed...

45 Synonyms for Road

45 Synonyms for Road 45 Synonyms for â€Å"Road† 45 Synonyms for â€Å"Road† By Mark Nichol This post lists synonyms for road and specific terms for various types of roads. It excludes words primarily of use in British English or in other languages, as well as other senses of the terms. 1. alley: a narrow street, especially one providing access to the rear of buildings or lots between blocks 2. alleyway: see alley 3. arterial: a through street or highway 4. artery: a major road 5. avenue: a road or street 6. backstreet: a street set off from a main street 7. beltway: a highway passing around an urban area 8. boulevard: a wide road, often divided and/or landscaped 9. branch: a side road 10. bypass: a road passing around a town 11. bystreet: see backstreet 12. byway: see backstreet 13. causeway: a highway, especially one raised across water or wet ground 14. circle: a curving street, especially one intersecting at both ends on another street 15. close: a road closed at one end 16. corniche: a coastal road, especially alongside a cliff face 17. corridor: a local or regional route in the Appalachian region of the United States 18. crossroad: a road that crosses a main road or runs between main roads 19. court: a road closed at one end, especially with a circular end 20. cul-de-sac: see court 21. dead end: a road closed at one end 22. drag: slang pertaining to a road often traveled on as a leisurely pastime (or, as â€Å"main drag,† slang referring to the principal road, or one of the principal roads, in a city or town) 23. drive: a public road 24. expressway: a high-speed divided highway with partially or fully controlled access 25. freeway: an expressway with fully controlled access 26. highway: a main road 27. interstate: an expressway that traverses more than one state 28. lane: a road, often narrow (also refers to the portion of a road set apart for a single line of vehicles) 29. Main Street: the principal street of a town 30. parkway: a landscaped road 31. pike: see turnpike 32. place: a short street 33. route: see highway 34. row: a designation sometimes given to roads in place of road, drive, etc. 35. secondary road: a road subordinate to a main road 36. shunpike: a side road used to avoid a main road or a toll road 37. side road: a road that intersects with a main road 38. side street: see â€Å"side road† 39. street: a road within a city or town 40. superhighway: an expressway for high-speed traffic 41. thoroughfare: a main road, or a road that intersects with more than one other road 42. through street: see thoroughfare 43. throughway: see expressway 44. turnpike: a main road, especially one on which tolls are or were collected 45. way: a designation sometimes given to roads in place of road, drive, etc. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"Yay, Hooray, Woo-hoo and Other AcclamationsLetter Writing 101

Quantative problem solving Essay Example | Topics and Well Written Essays - 2500 words

Quantative problem solving - Essay Example On the other hand, Carol recommends the Exer-Trim program of the XYZ Fitness Club which offers a daily pass and use of gym and other health facilities worth $2.56 inclusive of supplements at a fixed annual cost of $307. As a challenge to herself, Tanya has to decide on the option that would enable her to lose weight and save money on the first 60 days prior to their out-of-the-country vacation. A. Analyze the cost of each option algebraically – Each cost equation may be written in the slope-intercept form y = mx + b, Assuming that the value of the daily set meal under the U-Light program is not subject to change, then Tanya would have to pay a constant rate of $5.13 if she chooses to diet without workout and agree to cover the $145-annual fee. Hence, the cost of enrolment for the U-Light package may be set, depending on the number of days (t) signed up for, as: C(t) = 5.13*t + 145 (in which the slope (m) is the rate $5.13 charge per day and the y-intercept (b) assumes the fixe d cost of $145 (on a yearly basis)). Considering the Exer-Trim program, nevertheless, Tanya has the alternative of visiting the XYZ club for an extensive workout that can make her thoroughly fit even in the absence of restricting diet on food. She just needs to pay a uniform daily rate of $2.56 that comes with fixed settlement of $307 for supplementary items such that, depending also on the number of days (t) enrolled for, it would cost her: C(t) = 2.56*t + 307 (in which the slope (m) is the rate $2.56 charge per day and the y-intercept (b) is given by the fixed cost of $307 (on a yearly basis)) C(t) stands for ‘cost in dollars’ whereas ‘t’ represents the number of days (diet and exercise) and to find solution where the values of C(t) and t are the same for both schemes, equate 5.13*t + 145 = 2.56*t + 307 which becomes 2.57*t = 162 (on combining like terms) ---? t ? 63.035 days (upon division of each side by 2.57) Then, substituting this value of ‘tâ €™ into one of the original equations: C(63.035) = 5.13*(63.035) + 145 ---? C(63.035) ? $468.37 This means that the solution is approximately at: B. Depict the real-world problem on a single graph – Sketch of the Graph: Total Workout or Diet Meal Cost (per package) C(t) t-days (diet or exercise) C. Discuss a decision-making process that is based on both mathematical reasoning and non-financial, or situational, considerations. After solving the system of equations and sketching each linear graph on the xy-plane, Tanya can now decide according to the following outcomes: At t > 63.035 days, it would cost Tanya too much to go on a south beach diet with U-Light program whereas at t < 63.035 days, it is rather expensive to go after extensive workout with Exer-Trim program. Since Tanya’s priority is to save money for the first 60 days of her weight loss scheme, she must then opt for the U-Light program and go on south beach diet that merely includes one pass to the gym. T he graph shows that she can save more for the Bali-getaway if she agrees to pay $5.13 a day for a south beach diet meal with fixed annual service charge of $145. In that case, she would

An Exploration of Protestant Conservatism in South Korea Essay

An Exploration of Protestant Conservatism in South Korea - Essay Example The second article is â€Å"Sibling Rivalry in Twentieth Century Korea: Comparative Growth Rates of Catholics and Protestants† written by Donald Baker. The first article examines the growth of North Korean protestant church in South Korea with emphasis on Presbyterian denomination. In the article, the author Kang In- Cheol (157-190) accessed the influence of the protestant denomination and people that immigrated into South Korean republic on the prominent social political conservatism culture that has consistently defined the country from 1950s to date. South Korea has undergone profound political and social changes from 1950 that played a critical part in determining the role of the protestant church in the country. According to Kang In- Cheol (159), the major historical period that defined the protestant church influence on the country’s social political landscape was eight-year duration between liberation and the conclusion of the Korean War. During this period, Sout h Korea recorded unprecedented immigrants from the North Korea. These immigrants constituted the largest proportion of the extreme conservatives that continues to define the country’s social political climate for the last six decades. The Wolnam Protestants was the other most influential conservative group in South Korea (Kang In- Cheol, 163). According to Kang In- Cheol (167), wolnam group originated from the northwest region of Korean peninsula. The group is the most politically conservative inside the protestant church in South Korea. From the first article, it apparent that the protestant groups from North Korea have had a major influence in social political environment of south Korea since 1950s. Several factors contributed to the immense influence and control of the protestant groups from North Korea on South Korean church. According to Kang In- Cheol (185), the large sizes of the immigrant groups and their capacity to reorganize and integrate successfully within the So uth Korean society played a critical role in solidifying their conservative power in the adopted country. The immigrant protestant groups from North Korea capitalized on the growing internal conflict within the South Korean protestant churches to enhance their authority within the country’s religious structure. The ability to network and reconnect with foreign religious missionaries in South Korea enhanced the influence of incoming Protestant denominations in the country remarkably. The networking provided the Protestant Church with necessary funds for expansion and other logistical support that enhanced their appeal and influence in the South Korean society. Moreover, the â€Å"non-regional presbytery† system granted the incoming protestant churches from North Korea and other Wolnam Protestant group significant powers that enabled them solidify their influence in South Korea (Kang In- Cheol 174). Furthermore, non-regional presbytery system enhanced solidarity of the p rotestant churches within and across different protestant denominations. The above-mentioned factors promoted the social and political conservativism associated with the protestant denominations and enhanced their capacity to overcome difficult times that the church underwent when it split into different factions especially in the 1970s. The significant growth of protestant denominations in South Korea demonstrates the tremendous influence that foreign churches possess in the spread of a particular religion. Although political and social environment of the

Social Identity and the Service-Profit Chain Essay Example for Free

Social Identity and the Service-Profit Chain Essay MOS Article Review Social Identity and the Service-Profit Chain By Christian Homburg, Jan Wieseke Wayne D. Hoyer Journal of Marketing Volume 73(March 2009) It is very important to understand that if performance meets expectations, the customer is satisfied; if not, dissatisfaction results. Thus a core assumption is that by improving performance, firms can also increase satisfaction. Customers expect what they are now receiving and in a sense they keep upping the ante so it becomes increasingly difficult to meet or exceed customer expectations. Now there are two SPC paths: conventional and the social identity based path. Both of them are complementary. In other words firms that successfully manage both SPC paths tend to perform better than firms that are successful in only managing either the satisfaction or the social identity based path. The main elements of the social identity approach are self-categorization theory and social identity theory. Self categorization theory suggests that human beings have a need to simplify the social world by categorising people into groups. People perceive themselves as belonging to a particular group or category. According to social identity theory people strive for positive self-esteem and try to accomplish this by enhancing their social identity. Moreover it is true customers self-definitional needs can be partially fulfilled by the companies they patronise. For example users of Apple computers strongly identify with the company and this identification is related to how they define themselves as individuals. Thus customer-company identification helps a person clarify his or her self concept and to gain positive self-appraisal through a positive company appraisal. In today’s era of unprecedented corporate influence and consumerism, certain companies represent and offer attractive, meaningful social identities to consumers that help them satisfy important self-definitional needs. Strong identification occurs when company becomes personally relevant for consumers and personal relevance creates the potential for emotional reactions. Although some people perceive a close relationship between commitment and identification, there is consensus that identity and commitment are distinguishable in terms of their essential meaning. The key distinction is that identification includes both a self-definitional and an emotional meaning for a person while commitment does not reflect the cognitive element of psychological oneness and self definition that identification does. Hypothesis for the social identity based path of the SPC

Analysis of The Graduate Essay -- Art FIlm, Analysis

Through the analysis of characteristics present within The Graduate this paper will express how it encompasses not only attributes from classical Hollywood cinema but also those of the Art film. These types of cinema have distinct and obvious styles and patterns that evoke different purposeful reactions independently, for instance the classical film tends to allow its viewer to understand completely what is happening throughout the film; this is archived by forming a logical plot, and applying repetition. In contrast the Art film takes on a very different style, which includes, non-closure, and episodic construction. The Graduate seemingly encompasses characteristics form each of these styles, through its use of an easy to follow plot; and because it has a final conclusion, it follows the stylistic characteristics of the classical film. However, extended shots of Ben floating, running and driving and the repetition of The Sound of Silence by Simon and Garfunkel suggests stylistic the mes of Art film as well. Cinema has been represented in numerous ways, however classical Hollywood cinema truly had an independent grasp since its debut in the 1910’s. The style created by the large producers of the time including Warner Brothers, MGM, RKO, Fox and Paramount shaped the genre not only during its birth but also through its Golden Age and into the present. As a style it has many characteristics that make it unique and poplar among viewers. The most salient of these aspects is the classical films plot structure and construction; unlike other styles including the art film the classical film creates a consistent and coherent plot for its viewers as David Bordwell states in his article, The Art Cinema as a Mode of Film Practice â€Å"The view... ...raduate encompasses both the stylistic characteristics of the Classical Hollywood cinema through its use of a structured plot and use of equilibrium, disequilibrium and a return to equilibrium as well as use of repetition of at some points, however the Art films style is if not dominant, highly present in the creation of this piece. Its use of alienation and ambiguity in portions of the film leaves the viewer at points disoriented and questioning components of the film, extracting from its viewer the psychological response that is intended from that style of film. Made even more visible by the use of sound and specifically the music of Simon and Garfunkel to increase that feeling. Therefore The Graduate utilizes both these styles in a effective manner to achieve a film that while bringing its audience into the character’s life simultaneously alienates them.

Case Study 3m

Minnesota Mining & Manufacturing Company Case Study Table of contents Table of contents Page 1 Introduction to 3M Page 2 Market and products Page 2 Performance over the last 5 years Page 3 International Marketing Activities Page 4 Miscellaneous Topics Page 6 Appendix 1 Page 7 References Page 8 Introduction to 3M 3M Company, the Minnesota Mining and Manufacturing Company, was founded in 1902 by five businessmen. They wanted to make a profit out of minerals for grinding wheel abrasives, but this failed to really take off. Their real success lay in the encouragement towards innovative employees, which resulted in several exclusive products such as waterproof sandpaper and masking tape. The search for new products and innovations became their core business from then on. Despite several failures in the first years 3M continued growing and coming up with new innovative products such as the now famous Scotch tape. In 1929 3M went international as well as traded their first stock and in 1949 they became listed on the New York Stock Exchange [3M Timeline]. By the 1950s it had international sales amounting to $20 million. In 1960 and 1970 it kept growing and released a line of board games which was very successful. They also produced their only traffic signal around this time, one that is still being used today. In the late 1970s the company was involved in some of the first digital audio recordings and in the 1980s it invented the Post-it notes [Haeg 2002]. The company is still growing today and now has over 130 factories employing some 67. 000 people. Its international sales increased tenfold since 1950, now amounting to a staggering $22 billion [3M Press Release 2006]. M is currently working on focusing on its core businesses and they intend to sell some of their product lines. Their current business model focuses on â€Å"the ability to not only develop unique products, but also to manufacture them efficiently and consistently around the world† [3M Timeline]. Markets and products The market position of 3M depends on which market you look at. Its consumer and office business products are sol d in more than 80 countries. Some of the worldwide-known products of 3M in this market are Scotch ®, Post-it ®, Scotch-Brite ®, Scotchgard, Filtreteâ„ ¢, Commandâ„ ¢ and Nexcareâ„ ¢. M distinguishes their products from other products by providing high quality and value for money. In the display and graphics business 3M has three core businesses which all hold the market-leadership position and are registering solid growth. The three core businesses of 3M in this market are the commercial graphics market, the transportation safety market and film market. 3M is the market leader in the health care business providing medical, dental and orthodontic products, and drug delivery and health information systems. In this market 3M is registering strong growth with the sale of branded pharmaceuticals. An example of a product in the medical market is 3M’s Petrifilm plates which are used by food processors to help provide healthy food. In the industrial and transportation market 3M is not holding a leadership position. They are showing solid growth in this market by building core businesses and by expanding into large adjacent markets. 3M believes that the oil, gas and do-it-yourself car-care are two markets that will contribute to their growth. In 2005 they acquired CUNO Inc. , a global leader in the liquid filtration market, which gave 3M the possibility to grow into a new market segment. M is also a market leader in the safety, security and protection service business. Especially due to the large demand for safety nowadays the company is doing very well in this market. They generate more than 60 percent of their sales outside the U. S. by selling occupational health and environmental safety products, security systems and building safety solutions. The company is doing well internationally and their global presence is their main competitive advantage which enables them to capitalize on the rapid growth of manufacturing in emerging economies. To meet the worldwide demand, 3M is constructing a new plant in Korea, expanding production in the U. S. and through selective acquisition. Performance over the last 5 years Looking at performance is always a hard thing to do, because it can be measured in many different ways such as stockholders value, value for the community or whether or not the company provides stable profits and growth of profit. We will try to highlight all aspects of performance but the main focus will be on the financial part of the company. Firstly, when looking at the share prices of 3M compared to the Dow Jones Index, which is the weighted value of the biggest American firms, one can see that over the last five years 3M’s share value grew by 20% while the Dow Jones Index showed a 40% growth. In other words, most other companies showed a considerably larger growth. It should be noted, though, that 3M shows to be a stable company over longer period of time, without excessive drops in share prices, which means there is little to no risk involved in investing in 3M. On top of the increased value of the shares, the stockholders received a steady dividend of 1. % on average over the last 5 years. Because of a growth in profit the payments of dividend tend to increase over time and the expectations for the future are increasing profits if only a few percentages a year. Secondly, we will compare 3M’s performance to that of its main competitors; specifically the other large conglomerates: Johnson and Johnson and Avery Dennison. When we compare the growth of revenue 3M is somewhat behind on its competitors, as Johnson and Johnson obtained a growth rate of 16%, Avery one of 13% and 3M only 7. 3% over the last 4 quarters. Remarkably then, 3M showed the greatest increase in share prices over the last five years. This shows the strength and trust in the company, because people are not likely to invest in a company they don't believe in. We will now try to see what this company meant for society. It's clear that 3M is a big employer with 76,239 employees. No big redundancies can be found in the last five years. Furthermore there are no scandals involving things such as child labor or misuse of the environment. In short, 3M is a stable employer, which does little or nothing wrong. International Marketing Activities Segmentation The 3M Company operates as a diversified technology company worldwide. By segmenting its business it increased speed and efficiency by sharing technological, manufacturing, marketing and other resources. 3M operates in the following six segments: Industrial and Transportation; Health Care; Display and Graphics; Consumer and Office; Safety, Security, and Protection Services; and Electro and Communications. Each segment has its own targeting group, which the name of each segment already pretty much reveals. Distribution As 3M originally being an American company, it is now operating throughout the whole world. In 2006, 61% of the company’s sales were international, while 39% of sales were in the U. S. But still 57% of 3M’s operations were in the U. S compared with 43% internationally. The company hopes to bring this number of operations internationally up to 55% by 2012 [Ackerman 2007]. New plants will increase capacity geographically and improve some production facilities. Plants are now being built in Korea, China, Russia, Poland, India and Turkey. Streamlining efficiencies in distribution and logistics will lower costs and reduce working capital needs [Rick 2007]. This means that operating in these markets becomes easier due to a decreasing in the channel length. Still, 3M products are sold through numerous distribution channels, which is necessary. Products are sold directly to users and through several wholesalers, distributors, retailers and dealers in wide variety of trades in many countries around the globe. 3M’s management believes the confidence of these distribution channels in 3M and its products, developed through long association with skilled marketing and sales representatives, has added considerably to 3M’s position in the marketplace and to its growth. M has 189 sales offices worldwide, with 15 in the U. S. and 174 internationally [Campbell 2005]. Product Policy When operating in advanced economies’ industries, it is important to adjust marketing strategies accordingly to the situation. 3M is offering such a wide range of products, that it is sometimes necessary to standardize these products. â€Å"With well -known products such as Scotch tape and Post-it notes, the company enjoys a broad portfolio of products that address the needs of just about every economic sector that exists in just about every geography that one can think of [Rick 2007]†. When looking at just one of the business segments of 3M, the company says they are a global leader in the Industrial and Transportation Business with products such as tapes abrasives, adhesives, filtration systems, etc. It is easy to standardize these products because these products are associated with cultural universals; that is, when consumers from different countries share similar need characteristics and therefore want essentially identical products. An important point of product policy is cost advantage. To reach this cost advantage, the firm must keep its product cost competitive by eliminating unnecessary options. Then it is desirable to offer a standardized product with a standard package of features or options included. The simplicity of these products offered by 3M is a strength regarding to standardization [Onkvisit and Shaw 2004]. Take for example Scotch Crystal Clear Tape. This product is a great example of a standardized product. Its package contains a small description in eleven different languages while still made in the USA. Essentially, the main marketing goal is to maximize profit. Pricing and Promotion strategies Many of 3M’s products are standardized, but not all. This means that their not asking a premium price for the majority of its products. On March 21, 2003 after only a 4-month development and implementation project the company launched â€Å"3M Marketing Online† in Europe. 3M was already looking for a new application that would centralize all marketing strategies between the European entity and other 3M European subsidiaries. M Marketing Online provides a powerful sales and marketing knowledge base, centralizing all information necessary, such as market research, best practices, promotions and not to forget pricelists. This application allowed 3M to significantly simplify the information distribution processes for their sales network. Having such many different brands as 3M implies many different promotion strategies. But one strategy that would cover the whole entity is choosing a name that reflects its character, brand promise and position in the market place. The 3M name fits well in 21st century global market, even though the company already exists over a hundred years. The original registered name was the Minnesota Mining and Manufacturing Company and the name ‘3M Co’ first appeared in a diamond shape in 1906 complete with company’s full name and its Duluth, Minnesota headquarters location around it. Today’s familiar internationally recognisable red 3M logo was introduced in the 1970s and is a highly prized asset. It is not just a symbol of corporate identity; it is also a trademark and brand [Wnim 2002]. Miscellaneous Topics M states on their website: â€Å"Community giving is an important part of 3M’s sustainability strategy† [3M Community]. Further research taught us that this is not a lie. 3M’s community giving is extensive; examples are philanthropy, employee volunteerism and donations, 3M cash gifts and donated products. 3M says it invests in the communities where it has facilities. Although this does not distinguish 3M from other Multinational Corporations (MNCs), who also fund projects in the regions they have facilities, what does distinguish 3M is that they are among the leaders in workplace volunteerism. Employees are stimulated to pass their knowledge on to the locals. An example is the 3M Science Encouragement Programs, where 3M scientists and engineers share skills and career inspiration with students and scholars [3M Volunteerism] As just mentioned 3M also spends a lot on community giving, the giving goes to: K-12 education, health & human services, environment, higher education, arts, culture and volunteerism. Since mathematics, science and economics are fields that 3M depends on for their future it is not just charity to fund projects to increase student achievement in mathematics, science and economics [3M K12]. It is also in the interest the company as well as their higher education project. With these projects, 3M makes itself known to the students and creates goodwill among students. The one thing that is the same in all the projects is that they are focused on the people or environment in the community where 3M has a factory or facility. This varies from giving lectures to taking care for the local environment. _ _Another program that shows 3M’s involvement with the communities is their matched gift program. Every employee and retiree of 3M that makes a cash donation to a good cause will get a matching donation from 3M. This means that every dollar donated will be matched by one dollar by 3M. Each donation will be doubled by 3M with a maximum of $40,000. The main goal to all the community giving projects of 3M is that 3M wants their employees to contribute, whether this is by giving workshops and transfer their knowledge or via donation. 3M wants to contribute in the communities where they have a facility, and wants their employees and retirees to do so as well [3M Community Giving]. Appendix 1 Consumer and Office market: Display and Graphics market: *Includes $39 million of restructuring expenses Electro and Communications market: *Includes $46 million of restructuring expenses Health Care market: *Includes $673 million of net gains primarily related to the gain on the sale of a portion of the pharmaceuticals business, partially offset by restructuring and other items Industrial and Transportation Business *Includes $15 million of restructuring expenses Safety, Security and Protection Services market *Includes $10 million of restructuring expenses Source: http://www. 3m. com References Haeg, Andrew. â€Å"3M at 100 – on the right path for growth?. 10 JUNE 2002 30 MAR 2008 http://news. minnesota. publicradio. org/features/200206/03_haega_3Mhistory/. â€Å"Historical Timeline. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/our/company/information/history/timeline/2000-firsts. â€Å"Product & Services. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/Products/ProdServ. http://www. 3m. com/intl/sg/markets. html>  "3M Businesses. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/our/company/information/business. â€Å"Community Giving. † 3M. 3M. 1 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/global/sustainability/stakeholders/community. â€Å"3M Volunteers. † 3m. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/CommunityAffairs/CommunityGiving/US/Volunteerism. † K-12 Education Giving. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/CommunityAffairs/CommunityGiving/US/K12/. â€Å"What's in a Name?. † This Issue (2007) 31 Mar 2008 http://www. wnim. com/archive/issue2504/WhatsNewInMarketing-3M. htm. â€Å"3M Drives Improvements in Marketing Productivity with InStranet and

Barista vs Caffe Coffe Day Essay

MILAN – The following article is a summary extract from the dissertation projects of the MBA and BBA students of Skyline College. Skyline, situated in Delhi and Gurgaon (NCR) is a premier institute providing management education specialising in MBA and BBA degrees and specialist courses for travel and tourism as well as mass communication. For further information on the article content or on the institute please clickhttp://www.skylinecollege.com/ to visit the official college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 – 2009) on the topic Barista Vs Cafà © Coffee Day a Comparative Study. Summary The objective of the thesis is â€Å"To compare and study Barista & Cafà © Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement†. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Cafà © Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee cafà © industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other, and attempt to improve brand loyalty amongst their customers. For the purpose of this study, I prepared a questionnaire, to find out the relevant primary data pertaining to the functioning and working of both Barista and Cafà © Coffee Day. The data was collected based on information provided by: 1. The management of the organization. 2. Customers visiting Barista and Cafà © Coffee Day outlets. Besides the primary data collected with the help of the questionnaire, I have also collected the relevant secondary data from various sources like magazines, books and Internet and newspapers. Based on the relevant primary and secondary data, a comparative analysis has been done so as to find out the areas of excellence and areas of improvement of both organizations. The areas of excellence and improvement have been identified based on factual information, in light of which recommendations and suggestions have been provided for the overall improvement of the organizations in the future. This Thesis is conducted in Gurgaon, India; so the information is relative to this city. The main objectives could be: 1. To understand market performance of Barista & Cafà © Coffee Day. 2. To do a SWOT analysis. 3. To understand consumer perception. 4. To analyze there target consumer& marketing mix(7P’s). Conclusion: Areas of Excellence Both cafà ©s have certain areas where they have been consistently performing well. These are essentially the strengths of the brand, and Barista & Cafà © Coffee Day need to capitalize on these strengths to increase their market share and brand loyalty. The main areas of excellence, based on the Case Studies & Market Survey, have been identified as follows: Barista 1. Strong Brand Image: Barista has a strong and clear brand image. Their customers can easily identify and relate to the Barista brand. This helps increase and maintain brand loyalty. 2. Excellent Human Resource: According to the survey, Barista received an excellent rating for the service and behavior of their staff. This is a huge advantage, especially in a service organization. Barista must strive to keep this advantage. 3. Ambience & Dà ©cor: Another significant area of excellence is the kind of ambience and dà ©cor Barista cafà ©s have. Respondents to the survey, including whose who chose Cafà © Coffee Day as their choice of cafà © gave Barista a near perfect rating for their Ambience & Dà ©cor. 4. Strong base for expansion & growth: Barista have worked hard on heir brand image and human resources, and have a strong base for future expansion and growth- whether nationally or internationally. Cafà © Coffee Day 1. Highly rated Taste & Quality of products: Cafà © Coffee Day got a high rating in the market survey, for the Taste & Quality of their products. If they work on this aspect, there is huge potential for them to attract customers, just based on the taste and quality of products. This is also helped by the fact that they grow their own coffee beans, and this provides an important base for future expansion and growth. Cafà © Coffee Day even won the â€Å"Barista Coffee- Making Championship† for the Best Coffee. 2. Value for money proposition: Cafà © Coffee Day is projected as an â€Å"affordable† brand. This strategy has worked extremely well so far, and Cafà © Coffee Day got a high rating, both for their prices and for their value for money, in the market survey. 3. Strong youth orientation: The Cafà © Coffee Day brand is, and always has been, extremely youth- oriented. In a country where over 40% of the population is under the age of 20, there is huge potential for Cafà © Coffee Day to become one of the country’s largest youth brands. The untapped market share and potential for growth is enormous. Areas Needing Improvement Both Barista and Cafà © Coffee Day have under performed or not lived up to potential in certain areas. The areas are weaknesses, which need to be improved upon, as that both can eliminate any disadvantage that may have, and improve customer satisfaction. The mail areas needing improvement, based on the Case Studies & Market Survey, have been identified as follows: Barista 1. Average taste & quality of products: According to the market survey, other than their Dessert, Barista got only an average rating for the taste & quality of their products. Considering their strong brand image of being the coffee- lover’s traditional cafà ©, they have not performed up to expectations in this area. 2. Perceived as an expensive brand: Customer perceptions of Barista’s prices and value for money are quite negative. Even though the prices of Barista and Cafà © Coffee Day are almost identical, Barista is still perceived as the more expensive brand. 3. Inconvenient delivery process: On a smaller note, Barista’s self- service delivery process received almost unanimous complaints from respondents of the market survey. They found it inconvenient to go back to the counter just to receive their order. Cafà © Coffee Day 1. Weak brand image: The Cafà © Coffee Day brand, although clearly a youth- oriented brand, lacks the power and strength expected to maintain brand loyalty. The brand doesn’t project a clear image to customers about what Cafà © Coffee Day is all about. This could prove as a deterrent during future national and international expansion. 2. Inefficient human resources: According to the market survey, Cafà © Coffee Day’s staff received only an average rating for their behavior and service. Cafà © Coffee Day needs to work hard at this aspect, especially considering they are a service sector organization that is looking at large expansion. 3. Ambience & Dà ©cor: The Ambience & Dà ©cor of Cafà © Coffee Day outlets received a below- average rating from respondents of the market survey. A lot of respondents did not like the fact that Cafà © Coffee Day outlets and literature served as prime space for a lot of advertising and promotions. They felt as if the cafà ©Ã¢â‚¬â„¢s had been hijacked just for advertising. Recommendation & Suggestions Barista †¢ Barista has an extremely strong brand image, but they need to work hard on improving their customer perception of being and expensive brand. Barista and Cafà © Coffee Day have almost identical pricing, but Barista is still perceived as the more expensive brand. †¢ That’s why my first recommendation for Barista is, to carry out a promotion campaign to ensure that their target market is well aware of their current low prices. This would help change customer perception and turn Barista into an affordable brand. †¢ Another backlash of having such a strong traditional cafà © brand image is that customers have very high expectations of the taste & quality of products. Barista needs to work hard at this aspect, especially for coffee and eatables products. †¢ My second recommendation is for Barista to look at its coffee beans suppliers and coffee brewing process to ensure that it is the best it can be. †¢ This is especially important considering the international expansion Barista is undertaking. Barista should also look at the Taj, their national suppliers for eatables and desserts, and either improve the taste & quality of eatable, or look at another supplier- because as of now, they are not living up to expectations, and losing customers to Cafà © Coffee Day. †¢ On a smaller note: the Barista delivery process should change, so that a cafà © attendant delivers the coffee to the table. This may seem insignificant, but it can go a long way in improving customer satisfaction. Cafà © Coffee Day †¢ Cafà © Coffee Day has done extremely well so far to project itself as an affordable youth- oriented brand. But there are still certain areas where their brand needs to be much stronger. †¢ With regard to the physical evidence associated with the brand, Cafà © Coffee Day needs to do a lot of work if they hope to catch up with Barista. My first recommendation for Cafà © Coffee Day is to clean up the dà ©cor at every outlet, wherever unnecessary advertising is taking place. †¢ Although it might be an important source of revenue, long-term customer perception of the brand isn’t very positive. †¢ Cafà © Coffee Day would do better to provide promotional space for its partners with the use of clever collaborations, and not printed advertisements and posters everywhere. †¢ My second recommendation is that Cafà © Coffee Day looks at its current recruitment, selection and most importantly, its current training policies. †¢ Customers are not happy with the behavior and service of the staff, and Cafà © Coffee Day is lagging far behind Barista is this aspect. *The above article was extracted from dissertations in Marketing, Finance, Human Resources, Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR). Introduction to ccd The First Cafà © Coffee Day logo a bright red cube with a green stroke above ‘e’ in ‘Cafà © Coffee Day’. The word ‘Cafà ©Ã¢â‚¬â„¢ was made to appear dominant to indicate Cafà © Coffee Day’s introduction of ‘Cafà © culture’ in India. The font used for ‘Cafà ©Ã¢â‚¬â„¢ is called SLURRY – the font looks as though the letters have congealed or coagulated out of liquid. The current logo includes a dialogue box which highlights the connection between ‘coffee’ and ‘conversations.’ This logo also reflects their current tag line, â€Å"A lot can happen over coffee.† The logo of CCD has been changed recently, this has been done in line with the increased competition and also for the proper conveying of the message that Cafà © Coffee Day desires to tell to its customer. The famous Cafà © Coffee Day squared logo has got a fresh new avatar – a ‘Dialogue Box’ – with the words Cafà © Coffee Day written in a distinct, specially created font. The new trendy ‘dialogue’ logo symbolizes the essence of what a Cafà © Coffee Day cafà © is all really all about – a perfect place to ‘relax and dialogue.’ And as we all know, a lot does happen over coffee! Vertical integration The company is known for being vertically integrated to cut costs: from owning the plantations,[2] growing the coffee,[2] making the coffee machines[3] to making the furniture for the outlets.[2] The machines cost them [pic]1.2 lakh each, which they say is half the cost of an imported coffee machine.[3] The maintenance cost of CCD’s machines is also less than foreign machines.[3] Outlets The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.[4] Following this, CCD crossed over 1000 cafà ©s throughout the nation by 2011. They currently have (as of August 2012) 1319 outlets spread across 28 states of India.[5] The number increases almost every week. A ‘meter’ on their official website (Cafecoffeeday.com) keeps continuous track of the number.

The Story of Beatrix Potter

The Story of Beatrix Potter Free Online Research Papers Helen Beatrix Potter was born on Saturday, July 28, 1866 at 2 Bolton Gardens, South Kensington, Middlesex in the country of England. She was the first child born to Rupert and Helen Potter; a well-to-do London couple who were heirs to a cotton fortune. Her father Rupert Potter was a prosperous lawyer. He was also an enthusiastic and skilled photographer who enjoyed not only taking photographs of his family and friends but also the ever changing scenes on the streets of London. Miss Potter’s mother, Helen Potter, was a simple country gentlewoman who became a social London lady after she married Rupert Potter. Prior to marriage she had enjoyed painting with water colors and frolicking in the countryside. As a married woman she engaged in carriage rides and afternoon tea with other socialite ladies of London and then back home to prepare herself for frequent elaborate dinner parties. When Rupert and Helen Potter married in 1863 they lived in Upper Harley Street, a fashionable part of London at the time. When Helen became pregnant they moved to 2 Bolton Gardens in Kensington where they remained until Rupert’s death nearly fifty years later. The third floor nursery in Bolton Gardens was Beatrix Potter’s playroom, schoolroom, and eventually studio for the forty seven years following her birth. In the time which Beatrix Potter was born it was customary for children to be cared for by either a nurse or governess. Beatrix spent much of her childhood in solitude, only seeing her parents at bedtime and on special occasions. The Potter’s hired a young woman, Nurse McKenzie, from the Highlands of Scotland, where the Potters went for their holiday every summer. Nurse McKenzie looked after and cared for Beatrix with strict and spartan attention. She fed her, dressed her, helped her to crawl and walk, taught her her first words and introduced her to fairies. When Beatrix was almost six years old, her brother Walter Bertram was born. Now that there were two children to be looked after by Nurse McKenzie it was natural that Beatrix became more independent and learned to do things on her own. She had inherited her parents’ artistic talents and discovered the pleasure it gave her to draw and paint. She began to take more notice of the pictures in the books she was reading and continued to develop her talents. Her parents encouraged her greatly and began to increase the supply of new books in the nursery for her enjoyment. Now that Nurse McKenzie was caring for the new baby Mr. and Mrs. Potter hired a governess to care for Beatrix. Miss Hammond came to start her education and began to teach reading, writing, and arithmetic. Time was also set aside each day for painting and drawing. When Beatrix turned twelve another governess, Miss Cameron, was hired to specifically teach her drawing. Beatrix became very fond of Miss Hammond who filled the days with learning, playing and exploring. Miss Hammond encouraged young Beatrix to read, write and explore the world around her. She was very kind and full of constant praise directing Beatrix to become the best she could imagine. When Beatrix became a teenager her parents decided that Miss Hammond had done all the teaching she could and then hired another governess, Miss Annie Carter. Miss Carter taught German and French and other language skills. More importantly, she taught Beatrix how to enjoy each day to the fullest and capture the splendor around her through writing, drawing, and painting. Miss Carter stayed on with the Potter family until Beatrix was nineteen. From a young age, Beatrix was fascinated by nature. Her family went on annual summer holidays in Scotland and the Lake District. Her parents often rented the Dalguise House, near Dunkeld on the river Tay in Perthshire, Scotland. Beatrix had many fond memories there and even used it as the location for her story, The Tale of Jeremy Fisher. These summer holidays in the country provided a prolonged and recurring happiness that Beatrix treasured throughout her life. Mr. Potter would engage in long exploratory walks with his children during these summer holidays and it was there that Beatrix and Bertram collected animals, skeletons and fossils together. They sketched and painted pictures of the plants and animals they saw; and often went to the Natural History Museum to learn more. These holidays in the country provided Beatrix with not only hands-on experience, but also a deep love and knowledge of the countryside. She had a deep love for animals and acquired many pets in different forms . Each of her lovely pets would later serve as characters in her writings and drawings. Although Beatrix’s childhood was abnormally secluded and lonely due in part to the fact that both her parents discouraged their children to have close friendships with others for fear of exposure to germs and bad influences, this allowed Beatrix to concentrate on her own fantasies and interests†¦ animals, drawing, writing, nature. Bertram was six years younger than Beatrix and she loved him dearly. She shared much with him but could not share all that she desired. Judy Taylor explains that â€Å"The substitute for human companionship for Beatrix were her pets – and a diary. To ensure that her journal was kept secret from prying eyes, particularly her mother’s, Beatrix invented a code.† (P. 34.Taylor). The code for her journal was not broken until 1958, several years after her death. When Beatrix was in her twenties, she made a minor scientific discovery in regards to spores of moulds. Since she was basically self-taught, her work was not only under suspicion but also scrutiny by botanists at the Royal Botanic Gardens. She wrote a paper on the subject which was presented by her uncle Sir Henry Enfield Roscoe in 1897 before the Linnean Society of London. Women were not allowed to attend meetings so the paper was could not be read by Beatrix. However, her discovery and theories were eventually proved correct and many years later were recognized by the Society. In 1997, the Society issued an official apology to Miss Potter for the way she had been treated. Beatrix loved to write and aside from her journal which she wrote in almost on a daily basis describing events and situations from her life, she also began to create drawings of her beloved pets; especially her rabbit Benjamin Bouncer. 1889 she began to submit her drawings to publishers who used them on greeting cards and in 1891 submitted several sketches to a number of publishers which were readily used in children’s books and children’s quarterlies On September 4, 1893, Beatrix wrote a picture letter to her former governess’ son, Noel Moore. Noel was five years old and had fallen ill. Beatrix was not sure how to write to him so she proceeded to tell him a story about four little rabbits named Mopsy, Flopsy, Cotton-tail, and Peter. This beautifully illustrated letter was so well-received that Beatrix decided to publish it privately as The Tale of Peter Rabbit in 1900. At first she was rejected by five publishers, but on December 16, 1901 it was published by Frederick Warne Company and was a great success. The basis of Miss Potter’s many stories were the small animals that she smuggled into the house or observed during family holidays in Scotland and the Lake District. The characters she chose correlated with people and places that touched her life on a daily basis. These beautifully crafted stories described the adventures of Benjamin Bunny (Peter’s Cousin), Pig Robinson, Squirrel Nutkin and many more of Miss Potter’s delightful little ‘friends’. Each story was unique in its own and was full of sketches, descriptions of animals that Miss Potter loved, and descriptions of holidays by the seaside, and in Wales, Scotland, and other places that she enjoyed. She truly encompassed all aspects of the life around her into the stories she wove. As she was preparing to have another book published, Miss Potter began to correspond with Norman Warne, the son of the founder of the publishing company which she was now employed by. Norman was the one person whom Miss Potter turned for support and he always gave her the most encouragement. Their friendship grew stronger with each passing day and in the summer of 1905 Norman proposed marriage. Miss Potter was overjoyed by Norman’s proposal but knew that receiving consent from her parents, particularly her mother, would be a big obstacle to overcome. As expected, her parents were not pleased with the proposal because Norman’s family was not part of the London elite but rather a family of trade. However, her parents agreed there could be a wedding but only if Beatrix and Norman waited one full year before announcing their engagement. This way if either changed their mind there would be no embarrassment to the family. Margaret Lane writes, â€Å"Her (Beatrix) mind nevertheless was made up and the struggle carried on in unhappy silence. No announcement was made and almost nobody told, but Beatrix now firmly considered herself betrothed and wore her engagement ring.† (p. 137.) However, the wedding was not to be, for soon after the proposal, on August 25, 1905 Norman fell ill and died. Beatrix was devastated. Happiness did not come very easily in the weeks that followed and the summer of 1905 was difficult and full of struggle. Beatrix buried herself in her work and continued to write the stories she had been sharing and planning with Norman. She spent her time at the property she had purchased in the Lake District with the royalties from The Tales of Peter Rabbit. As the months of autumn approached she began to feel very ill but she struggled on and continued to write another book. When the opportunity to purchase another property came available Miss Potter acted quickly. She purchased a working farm in Near Sawrey called Hill Top. She started out with a few pigs and soon acquired sixteen Herdwick sheep, native to the Lake District. Herdwick sheep were a hardy breed that had wool which was prized for its hardwearing and waterproof qualities, especially for clothing and carpets. After just two years, Hill Top Farm had over thirty Herdwicks, ten cows, fourteen pigs, several ducks and many hens. There were also several dogs. Beatrix enjoyed her farm and even though it began to take up more of her attention, â€Å"she continued to work on her little books and used her animals and property to the full as models and as source material.† (p. 111. Taylor.) The Tale of Tom Kitten, published in 1907, was set in the house and garden of Hill Top Farm and in the village of Sawrey. In the pictures she drew the garden of Hill Top is in full bloom like a flower show. The interior of the little house is exactly as the house was when Beatrix moved in. Tom Kitten’s mother was named after the cat in the house where Beatrix stayed. Likewise, The Tale of Jemima Puddle-duck, published in 1908, was also set on the farm at Hill Top and the surrounding village. Jemima was a special duck who often amused Beatrix with her maternal problems of attempting to create a nest for her eggs. Jemima would journey throughout the farm looking for that secret place to care for her eggs and Beatrix would follow her and sketch the area which she trekked. Interestingly enough, the field which Jemima journeyed across would eventually be, thirty six years later, Beatrix Potter’s resting place. Her ashes were scattered in the field at the edge of Jemima’s woods, looking back to Sawrey. Beatrix spent more and more time at Sawrey and in 1909 she bought another farm there. Castle Farm had a small house facing her Hill Top Farm and gave her a grand view of the property she owned. She had farm hands that cared for her properties but she was also very much involved with both. By 1912, Beatrix owned a considerable amount of land in and around Sawrey. In all her property dealings she had taken advice from a local firm and was looked after by William Heelis. He informed her of properties which were coming available to the market, attended sales on her behalf, and took care of the contracts. Beatrix and William had developed a keen friendship and by the end of 1912 William had proposed to Beatrix and she accepted. On October 14, 1913 Beatrix Potter and William Heelis were married in London. After her marriage, Beatrix was able to settle in to the Lake District permanently where she took on an active role in caring for her farms. She loved her animals and enjoyed all the time she could with them. For several more years she turned all her energy toward farming and in 1924 she bought a spectacular hill farm in the Lake District named Troutbeck Park Farm. It had a stone farmhouse with over 2,000 acres supporting hundreds of sheep, the majority being the Herdwicks. Beatrix became a respected farmer, a judge at agricultural shows, and President of the Herdwick Sheep Breeders’ Association. Beatrix Potter died on December 22, 1943. She was more than an author of little books for children. She was an amazing artist, a farmer and landowner, a breeder, and a philanthropist. She is remembered both through her lovely books, which continue to be cherished by children today, and through the lovely Lake District in England, which she helped to preserve even at her death by bequeathing Hill Top Farm and over 4,000 acres to the National Trust. Cumulative bibliography: Aldis, Dorothy. Nothing is impossible: The story of Beatrix Potter. Peter Smith Publ. 1988 Lane, Margaret. The magic years of Beatrix Potter. Frederick Warne Co. 1978. Linder, Leslie. A history of the writings of Beatrix Potter, Warne 1971. Potter, Beatrix The Tale of Jeremy Fisher Warne 2001 Potter, Beatrix The Tale of Benjamin Bunny Warne 2002 Potter, Beatrix The Tale of Jemima Puddle-Duck Warne 2002 Potter, Beatrix The tale of Peter Rabbit. Warne 2007. Potter, Beatrix The Tale of Tom Kitten Warne 2002 Taylor, Judy. Beatrix Potter: artist, storyteller and countrywoman. Warne 1986 Research Papers on The Story of Beatrix PotterHip-Hop is ArtQuebec and CanadaDistance Learning Survival GuideInfluences of Socio-Economic Status of Married MalesNever Been Kicked Out of a Place This Nice19 Century Society: A Deeply Divided EraStandardized TestingThe Effects of Illegal ImmigrationAmerican Central Banking and OilThe Relationship Between Delinquency and Drug Use

Causes of Anorexia Nervosa Essay Example for Free

Causes of Anorexia Nervosa Essay Many people wish to have a perfect body. Desires of having a perfect body could lead to a disorder called, anorexia nervosa. This disease is an eating disorder characterized by low body weight and a fear of becoming overweight. Anorexia nervosa is mainly related to an individual’s emotionality. Some of the causes of this disease are, personal feelings, stressful events, and cultural influences. The first cause of anorexia nervosa that is the most important cause is a worthless personal feeling. A person who has a low self-esteem usually feels valueless. Despite achievements in his or her life, they do not like the way he or she looks. These feelings cause the individual to feel rejected and have an alleged pressure from the society. Teens become very depressed when they are over weight, because people tease them and they feel that they cannot fit in with the crowd. Even if a teenager is not overweight, one may feel that they must maintain their body size. As a consequence, an anorexic person is always looking for the perfection, causing them to have a feeling of worthlessness. The next cause of this disorder is the existence of stressful events in life. Although anorexia is linked to a physical condition, the real cause is related to an individual’s emotionality. Someone may usually feel stressed and worried when they are working and are under pressure. The feeling of stress can cause one to not feel like eating. Commonly people suffer nervousness as a consequence of experience and life changes. These situations begin to affect the schedule of daily living. People can become very busy and feel that if they skip a meal it will be okay. Sometimes if more than one meal is skipped, this can lead to someone not participating in vital activities to stay healthy. In the case of anorexia nervosa, a person is stressed and begins to stop eating in the right times or even stop eating altogether. Another cause of anorexia is the cultural influence of the country where we live today. In many societies, they consider that the ideal beauty is based on extreme thinness. In today’s society, this idea has caused thousands of women and men to turn to starvation, diets, or people use products that supposedly make them lose weight in a few days. Being extremely thin has become an important factor for people. To many people being thin represents beauty, success, happiness, and self-control. People are targeted with messages from the media that they must diet to meet this standard. This â€Å"ideal† body image is almost impossible for most people to reach, leaving them very dissatisfied with their body image. The causes of anorexia nervosa are situations that may look normal, but have deathly consequences. This is a serious, possibly terminal illness. People, who have this disease have, negative personal feelings, stressful events in their life, and cultural influences. Causes of Anorexia Nervosa. (2017, Jan 21).

Electronic Communication Technology Research Paper

Electronic Communication Technology - Research Paper Example Signal frequency spectrum down-conversion is achieved by multiplying the radio-frequency signal by a local oscillator signal in a circuit known as a mixer. This multiplication produces two signals whose frequency content lies about the sum and difference frequencies of the center frequency of the original signal and the oscillator frequency. Two signals at frequencies f1 and f2 are applied to a mixer, and it produces new signals at the sum f1 + f2 and difference f1 - f2 of the original frequencies. A simple technique which uses a diode can be is employed for the purpose of obtaining multiplication. A diode is a non-linear (or non-ohmic) device/element, which means its response (current) is not proportional to its input (voltage). The diode therefore does not reproduce the frequencies of its driving voltage in the current through it, which allows the desired frequency manipulation. The current 'I' through an ideal diode as a function of the voltage 'V' across it is given by And can be approximated for small x (that is, small voltages) by the first few terms of that series. Suppose that the sum of the two input signals v1 + v2 is applied to a diode, and that an output voltage is generated that is proportional to the current through the diode (perhaps by providing the voltage that is present across a resistor in series with the diode). Then, disregarding the constants in the diode equation, the output voltage will have the form The first term on the right is the original two signals followed by the square of the sum, which can be rewritten as . The multiplied signal is present as the above equation shows. It represents all the higher powers of the sum which we assume to be negligible for small signals. As every multiplication produces sum and difference frequencies, from the quadratic term of the series we expect to find signals at frequencies 2f1 and 2f2 from and , and f1 + f2 and f1 f2 from the v1v2 term. Often, so the difference signal has a much lower frequency than the others; extracting this distinct signal is often the principal purpose of using a mixer in such devices as radio receivers. Filter: - The other terms of the above series give rise to other weaker signals at various frequencies which act as noise for the desired signal. They may be filtered out. The filter shown in the block diagram performs this purpose. IF amplifier: - It is an amplifying circuit in a (RF) receiver that processes and enhances a down-converted or modulated signal. A variable local oscillator is used in the receiver to hold the difference-signal center frequency constant as the receiver is tuned. The constant frequency of the down-converted signal is called the